I was messaged by a restaurant owner that had questions about marketing and shared his predicament. His restaurant resembled the image above, a lack of paying customers. To maintain confidentiality I will not refer to him by name, but relate a similar situation.
In a recent Facebook post I asked if any business owners would like a marketing question answered in my blog. One response asked “is marketing the same as sales?”
I believe that companies are shooting themselves in both feet by thinking that marketing and sales are the...