January 27, 2017

Mike Powell is the current world record holder for the long  jump. In Tokyo  on August 30th 1991 he beat Carl Lewis with a leap of 29’4 ½”.  At the time, Powell’s long time nemesis, Lewis was undefeated in 60 events over 10 years in the long jump.

In beating L...

January 13, 2017

I was called in to meet with the President of mortgage company. He explained that they were doing well but wanted to increase their business, specifically refinances, and what could we do to help.

The meeting was held in the conference room and right next to me were 5 l...

January 12, 2017

Sir Isaac Newton's first law of motion says an object at rest stays at rest and an object in motion stays in motion with

the same speed and in the same direction unless acted upon by an unbalanced force.

This law could easily apply to a company’s marketing strategy. With...

January 12, 2017

It doesn’t matter whether you are in the Aardvark feed business or sell Zulu warrior spears there are people searching online right now for the exact product or service you offer.

They are searching with pen and check books in hand, or most likely have credit cards out...

January 9, 2017

If you have a grievance about a company’s product or service what do you do? Depending on the situation you may bring the problem to an employee’s immediate attention or call a 1-800 customer service number.

In most cases all we really want is to be heard and the situa...

January 9, 2017

Unlike Claim Jumper what could happen if complaints are ignored? United Airlines learned a very expensive lesson.

Canadian musician Dave Carroll was traveling with his band to Nebraska for a one-week tour. From his plane in Chicago he witnessed his $3,500 Taylor guitar...

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