May 5, 2017

If you’ve trave

led on the Underground in London you will be familiar with the term “mind the gap.” Mind the gap is painted in large letters on the edge of every Tube station platform.

As each train stops at the station a recorded message warns passenger to “mind the gap...

March 20, 2017

Facebook security can be an issue. Just recently I’ve received Facebook friend requests from several people who are already friends. As the requests looked legitimate and came with a profile head shot, not thinking too much I went ahead and accepted them.

Shortly after...

March 1, 2017

In a previous article I talked about a janitor at the NASA Space Center. When President Kennedy asked him what he was doing, the janitor replied proudly “I am helping to put a man on the moon, sir!”

Today, I want to discuss another janitor who had an idea for his compan...

February 26, 2017

In 1962, President John F. Kennedy was visiting NASA space center. During his tour he noticed a janitor carrying a broom

February 6, 2017

I was messaged by a restaurant owner that had questions about marketing and shared his predicament. His restaurant resembled the image above, a lack of paying customers. To maintain confidentiality I will not refer to him by name, but relate a similar situation.

We were...

February 3, 2017

In a recent Facebook post I asked if any business owners would like a marketing question answered in my blog. One response asked “is marketing the same as sales?”

I believe that companies are shooting themselves in both feet by thinking that marketing and sales are the...

January 27, 2017

Mike Powell is the current world record holder for the long  jump. In Tokyo  on August 30th 1991 he beat Carl Lewis with a leap of 29’4 ½”.  At the time, Powell’s long time nemesis, Lewis was undefeated in 60 events over 10 years in the long jump.

In beating L...

January 13, 2017

I was called in to meet with the President of mortgage company. He explained that they were doing well but wanted to increase their business, specifically refinances, and what could we do to help.

The meeting was held in the conference room and right next to me were 5 l...

January 12, 2017

Sir Isaac Newton's first law of motion says an object at rest stays at rest and an object in motion stays in motion with

the same speed and in the same direction unless acted upon by an unbalanced force.

This law could easily apply to a company’s marketing strategy. With...

January 12, 2017

It doesn’t matter whether you are in the Aardvark feed business or sell Zulu warrior spears there are people searching online right now for the exact product or service you offer.

They are searching with pen and check books in hand, or most likely have credit cards out...

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